AEO: Getting Found Inside ChatGPT

What is AEO?

AEO, answer engine optimisation, is the work of getting your business named when people ask ChatGPT, Gemini or Perplexity for a recommendation. More buyers now start with a question to an AI assistant instead of a search box, and the assistant gives one answer, not a page of links.

If you are not in that answer, you are not in the running.

How it works

AI assistants build their answers from what the web says about you: your own site, reviews, directories, articles and the questions people ask. AEO makes sure that picture is clear, consistent and easy for a model to trust.

Clear answers on your site

Pages that answer the questions your customers actually ask, written so people and AI models can both lift the answer directly.

Consistent facts everywhere

Your name, services, locations and details match across every listing, so assistants don't have to guess which version is right.

Trusted mentions

Reviews, articles and references from the sources AI assistants already rely on when they choose who to recommend.

Ongoing monitoring

We check what the major assistants say about you and your competitors, and adjust the work as their answers shift.

Why it matters

SEO still matters, and we run both. But more decisions now happen inside an AI answer, and the businesses that show up there early become the default recommendation later.

Rank on Google, and be the name the assistant gives.